Philippe Germa, Director General of WWF in France, comes from Alès in the Gard region and was born in 1952. He is the twin brother of Jean-Michel Germa, a pioneer in wind energy in France, and says that he is part of “the generation of an important and realistic ecologist trend in the 1970s”. He is a former student of Sciences Po, holds a PhD in Economics, and accompanied the politician Brice Lalonde, with whom he participated in the ecologist presidential campaign in 1981. In 1990, he co-founded the Génération Ecologie political movement. He was appointed technical advisor to the Minister of the Environment from 1988 to 1992 and handled major issues, such as the reduction of phosphates in washing powder, the establishment of legislation concerning the elimination of CFC, water quality and waste and the creation of Eco-organizations. In 1993, he became one of the pioneers of the green economy by creating Natixis Environment where he was managing director. The company develops investment funds in the fields of ecology, renewable energies and sustainable development. From 1999 onwards, he set up FIDEME (Investment Fund for the Environment and Energy Management) to finance renewable energies, headed the CDC climate mission, and in 2005 founded the European Carbon fund. He has been a member of WWF France since 2008. He became a board director then treasurer in 2012, prior to being appointed Director General of WWF by Isabelle Autissier in February 2013.