Jeronimo Pruijn was born in the Netherlands and has been living and working in Mexico since 1991. After completing his Master degree in Cultural Anthropology, he worked with fair trade in the late 1980s as a volunteer at Max Havelaar Netherlands. From 1991 to 1994, he worked for community development and gender parity at a coffee producers’ cooperative, La Selva, in Chiapas, Southern Mexico.
He then became an Executive Director for a number of small producer-owned initiatives: Café La Selva coffeehouses, the Network Against Extreme Poverty, Fair Trade Mexico, the Mexican Network of Small Fair Trade Producers, the Latin American and Caribbean Network of Small Fair Trade Producers (CLAC), the Agromercados trade company, and the service agency, SERJUSTO.
From 2007 to 2013, he represented the CLAC on the FLO Standards Committee. Beginning in 2010, he became Executive Director of the Small Producers’ Symbol (SPP) of the Foundation of Organized Small Producers (FUNDEPPO), based in Mexico.