David Menascé is co-founder of the consulting firm Azao. He assists companies, social entrepreneurs and development organizations in the definition and implementation of innovation strategies with a strong social impact. He lectures at HEC Paris, in particular for the “Enterprise and Poverty” Chair, where he is the lecturer for the “New Business Models at the Base of the Pyramid” course. He is also Academic Director of the Executive MBA program “Reinventing Business in Emerging Markets”, in partnership with the University of Cape Town in South Africa and the Indian Institute of Management Bangalore in India. David Ménascé graduated from HEC and Sciences Po Paris.
1 published article
Companies are showing a growing interest in the 3 to 4 billion people who live on less than USD 6 a day. On this market, Good Enough Innovation is a way for social business players to combine economic viability with a positive social impact.